According to statistics, 75.2% of the local bearing supplier focused on development and international aftermarket sales, 21.3% of the enterprises are mainly to provide services for the domestic commercial vehicle, while only 13.5% of the company made it clear that the global passenger car OEMs supplier . Bearing the face of the domestic status of vendor and cross-bearing manufacturer aggressive posture, bearing our own brand auto bearings  manufacturers to grasp the situation in the domestic car market hot, open the domestic market sales, became the thinking and exploration of local suppliers a major problem.

The recent 2010 the most competitive supplier of parts enterprises hundred selection of activities during the initial evaluation and re-evaluation, bearings and other materials through the general class of enterprise applications and found that competition in the clear edge selection of enterprises in operation Most of the process of winning has its own unique secret. Among them, the bearing industry leading enterprises for the development of local enterprises put forward the following suggestions:

First, the domestic bearing business should adhere to independent innovation, promote the path of introducing, absorption, digestion and re-innovation of the road. Through joint ventures, learn advanced technology, help from big to strong wheel bearing industry in China. To improve the quality of products, or else be willing to retreat in the low-end market, not simply strive for the improvement of productivity, but to step up in technological innovation, technological progress and changes in sectoral economic growth efforts.

Second, enterprises should be good at ball bearing its own brand through a variety of effective marketing channels to expand the company’s customer resources, diversify its customer base. Automotive bearings supporting the main commercial products for businesses, to actively supporting the field into the car, through various channels to attract the attention of domestic OEMs. At the same time, industrial bearing in analysis of business on the basis of their competitive advantage, more patient to come in contact with potential customers to understand their real needs

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