Competitive local auto bearing the two magic
Auto Bearings 八月 8th, 2010According to statistics, 75.2% of the local auto bearing supplier focused on development and international aftermarket sales, 21.3% of the enterprises are mainly to provide services for the domestic commercial vehicle, while only 13.5% of the company made it clear that the global passenger car OEMs supplier . Wheel Bearing the face of the domestic status of vendor and cross-bearing manufacturer aggressive posture, bearing our own brand manufacturers to grasp the situation in the domestic car market hot, open the domestic market sales, became the thinking and exploration of local suppliers a major problem.
K-car network in its recent holding of the 2010 the most competitive supplier of parts enterprises hundred Preliminary Evaluation and selection of activities in the re-evaluation process, through the thrust bearings and other materials Tongyong pieces enterprise class application analysis, was found in possession of significant competition in the selection advantages during the operation of most companies has its own unique winning tips. Among them, the bearing industry leading enterprises for the development of local enterprises put forward the following suggestions:
First, the domestic bearing business should adhere to independent innovation, promote the path of introducing, absorption, digestion and re-innovation of the road. Through joint ventures, learn advanced technology, help from big to strong Clutch Release Bearings industry in China. To improve the quality of products, or else be willing to retreat in the low-end market, not simply strive for the improvement of productivity, but to step up in technological innovation, technological progress and changes in sectoral economic growth efforts.
Second, enterprises should be good at bearing its own brand through a variety of effective marketing channels to expand the company’s customer resources, diversify its customer base. Automotive bearings supporting the main commercial products for businesses, to actively supporting the field into the car, through various channels to attract the attention of domestic OEMs. At the same time, bearing enterprises to analyze their own competitive advantage, based on little more patience to come in contact with potential customers, understand their real needs.
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