Chinese consumers for high-demand vehicles attracting more and more global automotive manufacturers new models into the domestic market. Car industry on the domestic parts industry products and research and development requirements up to a considerable height, which led directly to the field of auto parts is a huge market with advanced technologies and products occupied by multinational companies. In the bearing industry, the world has a auto  bearing manufacturer with high-precision bearings key auto parts (mainly for the engine, transmission, wheel hub) production technology, the actively building capacity in China, while production systems, but also through the wholly-owned subsidiary, reorganization merger business in China to achieve their own decisions, etc., a monopoly on high-end market. The world’s leading multinational companies such as SKF bearings, Schaeffler, Timken, NSK, the Czech Republic have been too Gert such joint ventures or wholly owned plants in China, domestic competition, international competition became the main characteristics of bearings.
Meanwhile, demand in foreign markets, driven by the domestic parts industry networks by enterprises large exports of automotive bearing products platform. According to well-known e-commerce platform for auto parts and Statistics, 1 June 2010, the frequency of bearing products export reached 295, and showed significant increase Auto Bearings-Wheel Bearings-Ball Bearings-Clutch Release Bearings-Automotive bearings.
Innovation and customer resources to expand the competition to win in two ways
According to statistics, 75.2% of the local bearing supplier focused on development and international aftermarket sales, 21.3% of the enterprises are mainly to provide services for the domestic commercial vehicle, while only 13.5% of the company made it clear that the global passenger car OEMs supplier . Bearing the face of the domestic status of vendor and cross-bearing manufacturer aggressive posture, bearing our own brand manufacturers to grasp the situation in the domestic car market hot, open the domestic market sales, became the thinking and exploration of local suppliers a major problem.
First, the domestic bearing business should adhere to independent innovation, promote the path of introducing, absorption, digestion and re-innovation of the road. Through joint ventures, learn advanced technology, help from big to strong bearing industry in China. To improve the quality of products, or else be willing to retreat in the low-end market, not simply strive for the improvement of productivity, but to step up in technological innovation, technological progress and changes in sectoral economic growth efforts.
Second, enterprises should be good at bearing its own brand through a variety of effective marketing channels to expand the company’s customer resources, diversify its customer base. Automotive bearings supporting the main commercial products for businesses, to actively supporting the field into the car, through various channels to attract the attention of domestic OEMs. At the same time, bearing enterprises to analyze their own competitive advantage, based on little more patience to come in contact with potential customers to understand their real needs.