China Bearing: adhere to independent innovation and introduction of innovative re-absorbing
Posted by admin on 九月 27th, 2010Chinese consumers are attracted by the high demand for the car more and more new models global car manufacturers will put into the domestic market. Car industry on the domestic parts industry and R & D requirements of the product increased to a considerable height, which led directly to the field of auto parts is a huge market with advanced technologies and products occupied by multinational companies. In the bearing industry, the world has a bearing manufacturer with high-precision bearings key auto parts (mainly for engine, transmission, wheels) production technology, and actively building production system in China, also through the wholly owned subsidiary, reorganization merger business in China means of achieving self-management, high-end product market monopoly.
First, the domestic auto bearing providers should adhere to independent innovation, promote to the introduction, absorption, digestion and re-innovation of the road. Through joint ventures, learn foreign advanced technology, is conducive to the bearing industry in China to grow stronger.
Second, enterprises should be good at wheel bearing its own brand through a variety of effective marketing channels to expand the company’s customer base, diversified its customer base. Automotive bearings supporting the main commercial products for businesses, to actively enter the field of cars supporting, through various channels to attract the attention of domestic OEMs. At the same time, bearing in analysis of business on the basis of competitive advantage, more patient to come in contact with potential customers to understand their real needs.
Meanwhile, demand in foreign markets, driven by the domestic parts companies are also a large number of network platform by the industry to export cars Clutch Release Bearings products. According to well-known e-commerce platform for auto parts and Statistics, 1 June 2010, the frequency of bearing products exports reached 295, and showed a clear upward trend.
According to statistics, 75.2% of the local bearing supplier focused on development and international after-market sales, 21.3% of the enterprises are mainly to provide supporting services for the domestic commercial vehicle, while only 13.5% of the companies made it clear that the global car OEM supplier . Bearing the face of domestic supply suppliers bearing manufacturer status and aggressive cross-border situation, bearing our own brand manufacturers to grasp the situation in the domestic auto market hot, open the domestic market sales, became the thinking and exploration of local suppliers a major problem.
In improving the quality of products, or be willing to retreat in the low-end market, are no longer separate the pursuit of increased production capacity, but to step up in technological innovation, technological progress and changes in sectoral economic growth efforts.
Bearing the world’s leading multinational companies such as SKF, Schaeffler, Timken, NSK, Jie too Gert and so on have joint ventures or wholly-owned factories in China, domestic competition, international competition in the market become the main characteristics of bearings.
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