In the just-concluded one of the four major international machine tool exhibition in Japan International Machine Tool Show, Seiko Co., Ltd. (NSKLTD, called NSK) as Japan’s largest bearing manufacturers on display at the show the level of the world’s leading bearing design and product, which contains five high-technology products – cooling ball screw nut, X1 dust sealed ball screw and high roller guide, with the sensor axis B1, Robust series of X-type grease lubricated bearings, high speed HMS Series Ball, attracted more than 4,000 people came to visit us.
Japan Fair reporter view the NSK auto bearings experience the advanced technology and brand influence, by examining the interview during the exhibition NSK company, corporate culture has a better understanding of NSK. In particular, talked about the rapid development in China, NSK, NSK executives said that with the international management experience and actual situation in China is inseparable from the integration, but also with China NSK staff continuous improvement and innovation and inseparable from, more and NSK people will never admit defeat, after the entrepreneurial spirit of people unwilling to be separated.
Localization strategy with the international platform
NSK was founded in 1916, is Japan’s first manufacturer of bearing design and production. But only in Japan NSK does not meet domestic development, but 60 years from the last century, the market will be looking abroad. After years of concentrated business in the world now NSK 24 countries and regions have established sales network and has nearly 70 factories, is a world leading bearings, precision machinery and auto parts manufacturers.
Major markets in the world, NSK using structured sales network, will be Japan, Europe, the Americas, Asia-Pacific region combined into a 4 quadrupole system. In particular, two-way real-time network system NSK (CHALLENGERS) to Japan, Europe, the Americas, Asia-Pacific economic region 24 hours a day four to join together to achieve the production, marketing, logistics, information technology development and other comprehensive integrated management of anytime, anywhere for data retrieval, analysis, and at the same time to any one of the world NSK factory orders.
Since 1992 NSK has established Beijing office in China to speed up the pace of the market hard in 2003, NSK was established in China Investment Co., Ltd. (China NSK), as its headquarters in China, solely responsible for mainland China and Hong Kong production technology, sales operations. Today, NSK established in China R & D, production and sales company and its subsidiaries have been up to more than 20, throughout China. 2009, its sales in China more than 5.3 billion yuan, more than 4,400 employees. October 2009, NSK’s China headquarters and R & D companies were moving into its own in Shanghai, Huaqiao NSK built headquarters building in China and R & D building.
NSK China in its operating process, from participation in product design, to provide design and development programs, to present a comprehensive technical support for customers with total solutions, have been the parent company’s technology resources to support ideas and experience, the full enjoyment of the international resources. Today, China and practices the concept of NSK Deep Groove Ball Bearings and international standards have been, they were all the factories in China, passed the ISO9001 quality certification system and ISO/TSI6949, ISO14000 certification, the threshold into the international competition, the company’s bearings from the the quality of raw materials to finished product sales to production use of international standards have to operate.
NSK China with international standards in order to better enjoy their international resources, after years of exploration and practice, created a series of local strategies for China, so companies further down the road forward smoothly. First, the management personnel localization. Local talent can be only through the gap between the disappearance of the employees to achieve the integration of Chinese and Japanese Angular Contact Ball Bearing culture, not only will the introduction of foreign advanced management experience to, but also the local community to solve practical problems in a timely manner. Second, the business strategy of localization. Is based on the actual situation in China to develop the business philosophy and business strategy, which includes a range of China was effective only in the business strategy, such as increasing the product price, without affecting the quality of the premise will be quality products at reasonable price to the customers, and customers to achieve win-win situation. Third, the customer will be built near the factory. In the Japan International Machine Tool Show, reporters have been occasional well-known machine tool manufacturer in Northeast China on behalf of exhibitors, he said, not only in their local Chinese NSK established a production base, while the needs of the user to provide the best product design, to provide the best services.
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