Motor vehicles and parts industry in recent years the power of the city of Rongcheng give up efforts to cultivate one of the leading industries, the growth of Rongcheng City, thanks to the courage and heart of decision makers.
Rongcheng auto industry started earlier, the mid-nineties of last century the city a total of five car wheel bearings manufacturers, but the scale is small, low-level problem has restricted the development of the automobile industry, when the national auto industry began to form an annual output of more than ten million Car size, Rongcheng City, the annual production capacity is still less than 500 vehicles.
“Promising automotive industry, but the auto industry is capital intensive and technology-intensive integrated industries, lack of funds the county auto companies, technology is weak, rely on their Tensioner Bearings accumulated pose a real problem, you must open arms, and domestic and international industrial capital to achieve a high level of docking Otherwise, success can not be cultivated from the wing generator led the development of strong regional economy across the engine. “assess the situation, the Rongcheng City’s decision makers believe to be robbed when the fast, the guide edge companies affiliated with domestic and foreign automobile joint leader, leveraging the development of .
Huatai Automobile is one example, its predecessor, Rongcheng Automobile Works, 2000, Inner Mongolia Hengtong Group to enter and absolute control, the establishment of Rongcheng Hua Motors Limited.
In 2002, Huatai Automobile and Hyundai Motor signed a “technology transfer agreement”, in the domestic production and sales of the SUV, Hyundai Terracan. In 2005, Huatai Santa Fe re-introduction of the modern SUV.
Year through cooperation directly from the introduction of Cylindrical Roller Bearings Terracan and Santa Fe Hyundai two production platforms, this approach now seems absolutely classic “handwriting,” because at the time of the Chinese automotive industry, is a joint venture with the independent two-line When the most intense battle, no one realized that you can take the same success in other ways. As long as the introduction of the product quality excellent, the equivalent of standing on the shoulders of giants, the starting point itself is high.
It is in discerning judgments, the rage, two products Terracan and Santa Fe came to China, making Huatai SUV car market at the time wind and water. The way to introduce the benefits of also not limited to, in production continuously studied, making Thailand the car was completely absorbing the advanced production technology, product development, but also for the further development of later laid a solid foundation.
Coincidentally. Dongfeng Automobile Company, the predecessor of Rongcheng Rongcheng auto repair shop supply and marketing cooperatives, the past few years despite the annual “Little Prince” only seven eight hundred cars, but the easy life flies very moist, and some even come up with 50 million yuan heavily want to buy this model, the responsible people can not be willing to sell. However, the minor after all is no big climate. Dongfeng Group to enter the development framework, well-meaning matchmaking Rongcheng City, and finally in 2003 the company pulled together with Dongfeng Motor Group, and a 10% stake auto bearings complimentary to wind holding. Back east this tree, the next year, “Little Prince” production and sales soared to 2168. In 2006, Dongfeng Motor Group has invested 3 billion to implement technological transformation of the enterprise. Currently, Dongfeng Group, Dongfeng own high-end market positioning coupe has been “Zhunsheng Zheng”, will choose the mass production.
Not to do everything, but to lie, to resources for the market, for development of property rights, Rongcheng auto industry grow rapidly, continue to accelerate the process of internationalization.
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